top of page

Highly accomplished of Head Ecommerce and Digital Marketing , specialising in fashion and luxury goods. Over 15 years’ experience in digital leadership and strategy, developing established and emerging brands to fast, global online presence, conversion and sales growth. Including 8 years at Aspinal of London and more recently at Myla. A complete knowledge and expertise in ecommerce operations, all digital marketing channels and analytics with extensive experience of best performance SEO, paid search and social ROAS campaign funnel strategies. A notable background in brand creative with outstanding skills in graphic design, retouching, print and other practices of traditional marketing.


Specialities – Global Ecommerce Development & Operations, Shopify Plus Expert, Digital Marketing & Strategy, UX Design.

Skills – SEO, Paid Search & Social, Email, Affiliate and Marketplace Platforms, CRM, Analytics (GA4), Budget Management, P&L Reporting, Payment Solutions, 3PL Fulfilment, ERP, Adobe Creative Suite.

bottom of page