Fashion Ecommerce, Digital Marketing Director

Highly accomplished Ecommerce and Digital Marketing Specialist in fashion and luxury goods DTC. Over 15 years’ experience in digital leadership and strategy, developing established and emerging brands to fast, global online presence, conversion and sales growth. A complete knowledge and expertise in ecommerce development and operations, all digital marketing channels with extensive experience of best performance ROAS funnel strategies in paid search and all social platforms. A notable background in traditional marketing with outstanding skills in graphic and UX design, print and all creative collateral.

Specialities – Global Ecommerce Development, Shopify Plus Expert, Digital Marketing & Advertising Strategy, UX Design.
Skills – SEO, Paid Search & Social, Email, Affiliate & Marketplace Platforms, CRM, Google Suite (GA4, GSC GTM), Budget Management, P&L Reporting, 3PL, ERP, Adobe Creative Suite.

Rudy recently worked for Myla, the iconic lingerie brand as Digital Director. He managed their global ecommerce, and implemented and grew successful marketing channels. He also developed a bespoke Shopify site theme including many unique functions. View More >

Rudy worked for Aspinal for many years as Head of Ecommerce & Digital Marketing. During this time, along with managing and developing their ecommerce and all marketing channels, he also designed the UX and managed development of their earlier websites. View More >

Rudy is currently consulting with the celebrated sustainable brand, Fanfare. He is developing their ecommerce, SEO and optimising their paid search and social channels and affiliate program. View More >

Rudy is currently consulting luxury lingerie & nightwear brand Gilda & Pearl, developing their digital marketing channels, paid search and social campaign strategies. View More >

Rudy worked as Head of Ecommerce & Digital Marketing for Mimi Holliday, the iconic luxury lingerie brand. Rudy developed their global ecommerce website, digital marketing channels, online presence and sales. View More>

In 2022, Rudy was appointed as consulting NED for popular streetwear brand Heretic Nine. He advised the teams on all ecommerce operations and marketing strategies and analysed and reported on performance data for strategy insight and planning to the board. View More >

Rudy is currently working with new luxury lingerie brand Vivi Leigh London, developing their ecommerce Shopify store and all digital marketing channels. View More >

Thatsoyou was a start-up fashion and social concept which combined shopping and chatting with friends in realtime. Co-founded and designed by Rudy, it was a complex project as a multi-brand affiliate marketplace utilising messaging & group video technology. View More >

Osprey, a renowned British luxury leather brand, appointed Rudy as a consultant in updating their new site in UX design and managing their ecommerce development agency. He also optimised their SEO and paid search channels to enhance ROAS and conversion. View More >

Rudy is currently working with new luxury swimwear brand Jag London, developing their ecommerce Shopify store and all digital marketing channels. View More >

The independent Joseph store chain wanted simple but elegant display sites for their stores to showcase their new collections and as a landing place for their email communications. View More >

Rudy was appointed as digital consultant to assist in the development of Sarah Haran, an innovative handbag brand. He reviewed and advised, recommending on site UX, paid search, SEO and other digital marketing channels for best strategies and optimisations. View More >

Paulie Clothing, a women's luxury fashion retailer, instructed Rudy Farr-Leander to design and develop their new site and digital marketing channels. View More >

Claremont London was an elegant luxury leather brand start-up. Rudy Farr-Leander designed and developed their online store built on the Magento platform to beta staging. View More >

OKA offers an range of beautiful products for the home. Working with Girik Software Rudy designed and managed development a new fully responsive Ecommerce website built on EPiServer. View More >

Rudy worked for Oki-Ni in the early 2000's as Graphic/Digital Designer, managing all online creative content. Part of Four Marketing Group and both a gallery store and online destination, oki-ni worked with fashion brands offering innovative products. View More>