Paulie Clothing, a women's luxury fashion retailer, instructed Rudy Farr-Leander to design and develop their new site and digital marketing channels. Built on Woo-Commerce, an ideal platform for start-ups and boutique sites, He managed the development of the fully responsive e-commerce site with detailed SEO content. In addition he also set-up astute paid search and social campaigns as well as a Linkshare affiliate program.