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In 2014, Rudy Farr-Leander co-founded a social fashtech start-up marketplace where shopping and chatting could be combined. The experience allowed users to view and discuss the same item in realtime via a right side panel. Coupled with instant messaging, a user was able to open a live video chat with multiple friends. The vision was to create a space where friends could shop, socialise and share items; exploiting endorsement on favoured products. Built on EPi Server as a multi-brand affiliate publisher site, it was an ambitious, visionary new concept and a challenge to develop. Although the site was built and functional for Beta testing (see video below) unfortunately it was not officially launched due to further funding complications.

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